![]() ![]() What You Can Do To Write Successful Conversion Copyįor many of us, search engine optimization drives our content marketing. You’ll also generate value for your audience, leading to new prospects, customers, and brand loyalists. When you learn to write copy that converts, your writing will have focus and purpose. Though you ultimately want to land a sale, you can use conversion copy to move buyers step by step through their journey from the top of the funnel to the bottom.ĭivvy’s platform provides the tools to plan, ideate, and create content for each audience segment, buyer’s stage, and content strategy goal. It could be making a purchase, but it might also be: The goal of persuasive copy is to get your target audience to take a specific action. Why You Need To Know How To Write Copy That ConvertsĬonversion copy is persuasive writing, but not in that salesy way that makes most of us squeamish (which won’t likely give you the results you seek). Dive into how to write copy that converts. The good news is that people want to consume content, and once you develop your copywriting chops, walking that fine line isn’t as hard as you might think. We need conversions, but if we get too promotional, we risk scaring away the consumers we hope to attract. ![]() Another 83% prioritize lead generation, and 74% strive for lead nurturing.Īs content marketers, we know conversions boost our return on investment and justify our reason for being. It feels like a conundrum: 41% of social media users think brands are overly promotional, yet 75% of B2B content marketers say sales is an organizational content marketing goal.
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